Tips to Make Your Pitch Stick Out
Pitch decks are a staple in the startup world. The goal of a investor deck is to get investors interested in your company and convince them that you have what it takes to change the world. It’s not easy to stand out from all the other entrepreneurs trying to get funding, but if you follow these ten tips, your pitch deck will be sure to make an impression.
The first thing that you need to do is make sure that your pitch deck looks great. A good design can help build trust between the investor and yourself, but a bad one will leave investors wondering how much of their money they should be investing in the company after seeing such ugly images.
Make sure that there’s no more than three different fonts on each slide and don’t use fancy font types like cursive or script unless it matches with what you’re trying to say (and even then, consider keeping it simple). Your color scheme should also match; for example if your logo consists of bright reds and oranges, keep those colors consistent throughout your pitch deck instead of changing it up every few slides with dark blues and greens.
You’ll want to include pictures that will help you illustrate your point, but stick to simple images that aren’t hard to understand. If the picture is too complicated and people can’t tell what it’s supposed to be representing, they’ll just skip over it instead of wasting time trying to figure out what’s going on.
It may seem like a no-brainer, but make sure all information presented in your pitch deck has been thoroughly thought through and included for a reason. Any typos or mistakes with grammar will leave investors wondering how much attention you paid when making this business plan. Even if there are small errors throughout the presentation, try not to have more than one mistake per page so it doesn’t look sloppy enough for them to stop reading altogether!
